How to Launch a Forex Broker in 5 Easy Steps

1. Incorporate the New Broker

The first step in the process of launching your own forex brokerage is to incorporate the business. This is actually quite straight forward since a license is not required in order to get started. The reason we suggest starting with the incorporation is that the broker cannot officially launch until a business is first established.

It’s important though, that the brokerage is incorporated in a region that currently does not have a regulatory regime, otherwise the new business would be operating illegally. It’s best to contact our team of consultants for a list of the best jurisdictions to incorporate your new forex brokerage. Additionally, we can also consult your firm on some of the best regions to obtain a forex broker license.

2. Determine the Best Payment Solution

Once the new forex broker has been incorporated, your business will require a way to both receive and make payments. Due to stricter rules set by banks and increasing regulations, it is now more difficult for new brokerages to obtain bank accounts, especially those registered in offshore jurisdictions.

For the reasons outlined here, it makes sense to reach out to one of our consultation experts for guidance regarding the payment process. Our team has extensive experience in this matter and can offer several workable solutions to you.

3. Build a Forex Website

Your clients will need to visit your website in order to open an account, test out a demo, and also review the terms and conditions you offer. When starting your own broker, you don’t need to have a world class website in the beginning, a simple yet well designed website will do. This is a service we are happy to help you with as we have experience in designing websites specifically for forex brokers.

4. Obtain an MT4 or MT5 White Label

A white label is the technology that will power your new broker, basically the software that your clients will use to buy and sell currencies, stocks and CFDs. MT4 and MT5 are the most common white label providers although you don’t necessarily need to choose them. Alternative white label programs trading systems such as the Condor trading platform is also a popular choice for new forex brokers.

5. Choose a Liquidity Provider

For those new to the industry, liquidity refers to the pricing and ultimately the trading execution that will power your broker. Each liquidity provider has their own set of terms, requirements, and fee structures that you’ll need to evaluate before launching the business, something we can assist you with.

Start Your Forex Broker with our Team of Consulting Experts

We speak to new investors and entrepreneurs on a daily basis who are looking to build their own forex broker, making us an ideal partner to help your launch your own brokerage. If you are contemplating starting you own forex brokerage and require further guidance on the steps we’ve outlined, don’t hesitate to contact us today.

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Does It Make Sense To Acquire An MT4 Server License?

A Difficult, Yet Crucial Decision

Deciding whether to purchase an MT4 license is a critical decision for both new entrants to the market as well as existing brokers looking to take the next step. Recently we had a discussion with a potential client who expressed interest in our MT4 server consulting services. We decided the major discussion points were worth sharing with our followers as the cost/benefit analysis provided can help those faced with a similar decision come to the best outcome for their business.

The greatest challenge is that there is little middle ground between a white label and a server license. It’s akin to an all-or-nothing decision. When one upgrades to an MT4 server license, a multitude of doors become open that were once closed. The trade-off, however, is that it’s quite a leap financially. Consider that for a relatively low investment one can now offer the major facets of a brokerage: execution, pricing, markups, and a platform. The next logical step, owning an actual license, offers plenty of benefits but involves a much larger financial commitment. The greatest benefit to those who purchase an MT4 server license is flexibility.

Flexibility All Around

To compete at a higher level, a broker has to have pricing flexibility, namely unique markups across pairs. Although white labels offer this, it can become increasingly expensive to do so and some providers might cap the number of unique pricing streams.

Flexibility also factors in to which price stream, bridge, and provider the broker decides to work with. A white label can only select from the providers and bridges approved by their white label partner.

The ability to make on the fly changes is another major benefit. A white label provider must approve any client requests. When it comes to adding new groups, symbols or other features the waiting time could be several business days, something a broker with a server license doesn’t need to worry about. Finally, brokers are free to add custom MT4 server plugins or other enhancements like a trading cabinet and will also have full control over the MetaTrader 4 API, allowing them to develop their own tools without being restricted by white label provider limitations.

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An Overview of Forex Trading Software & White Label Providers

The Condor Forex Trading Platform, featured above, is a popular choice for entrepreneurs looking to start their own forex brokerages.

If you are interested in setting up your own forex brokerage, then it is crucial to select a stable and reliable forex trading platform that your clients will use for both live and demo trading.

Based on our experience, it makes the most sense to start off with a white label trading platform, especially in the beginning stages of launching a new forex brokerage. The main reason is that forex white label technology offers all the benefits of a fully licensed brokerage technology but at a fraction of the cost.

Although it may be tempting to build the trading technology yourself, from our standpoint this would be a costly undertaking, not only in time but also in money. If you are interested in becoming your own forex brokerage, then we suggest that you consider one of the software providers we’ve outlined below.

MetaQuotes – MT4 & MT5

The most popular trading platform in the forex industry is the MetaTrader line of products, namely MetaTrader 4 (MT4) and MetaTrader 5 (MT5). Both platforms, starting with MT4, took the forex market by storm by offering traders the ability to run automated trading systems or algorithms within the software. As time passed, MT4 and MT5 grew in popularity to become a must have for forex brokers, both new and established.  

Condor 5.0 Trading Platform

One of the biggest advantages of the Condor Trading Platform is that a white label can be set up at a competitive price, which includes a variety of customization and flexibility for the new brokerage.

The Condor Trading Platform is another forex trading system to consider. It has several advantages over MT4 and MT5:

  • Reporting is far more robust, extensive, and easier to operate than the systems offered by MetaTrader
  • More flexibility in regards to margin settings across groups and individual accounts
  • The ability to trade via FIX API, something not possible with MT4
  • Trade sizes are not limited to lots and can be done in any amount
  • More flexibility for white labels in terms of pricing customization, group management, and product customization
  • Competitive set up and monthly maintenance fees for white labels

If you are interested in exploring this platform in more detail, you can check out a free preview of the Condor Trading Platform here.


cTrader is another forex trading platform with a heavy focus on algorithmic trading. Those who are looking to automate their trading systems will be pleased to see that cTrader makes its API public so anyone can easily build and tweak their systems.  

Launch For Own Forex Broker Today

We hope this overview was helpful in providing a brief guide of the forex trading platforms currently available on the market. If you are a forex broker startup and wish to explore the various white label technology offers available, feel free to reach out to us. Our team of experts are more than happy to not only have a detailed discussion about each platform but also discuss every step needed to start your own forex broker.

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What Does STP Stand For When Trading Forex?

The online forex trading industry has a variety of acronyms and terminology that can often be confusing to newcomers, STP being one of them. Because forex & CFD trading is relatively new when compared to the stock market or futures, it’s challenging to find a reliable source of information that adequately explains market terminology such as Straight Through Processing also known as STP.

Chances are you stumbled upon us because you saw the term STP but weren’t exactly certain what this term was referring to. Maybe you came across the word STP on a broker website or in a forum but couldn’t understand the context. As you’ll soon discover, STP is not a very difficult concept to understand as you may have originally thought.

A Simple, Easy to Follow Definition of STP (Straight Through Processing) in the Forex Market

Let’s start with a basic definition of STP and then we’ll provide some examples in order to aid in your understanding. STP stands for Straight Through Processing. This term is most commonly used when discussing how a broker handles risk.

Before going further, you may wonder what we are referring to by the term risk? Let’s explore this term further and you’ll shortly see how it relates to STP. A major component to operating a forex brokerage is deciding how to handle order flow, or simply put the buy and sell orders that the broker receives throughout the day and night.

It’s important to note that when you decide to buy EUR/USD in your trading platform, your broker is in effect selling EUR/USD to you. How does this relate to STP? Well, a broker operating on an STP business model will simply pass along all of the orders received by its clients directly to their pricing provider, known as a liquidity provider.

How Are Orders Processed with STP Trading?

As previously mentioned, forex brokers are faced with a choice each time one of their clients decides to buy or sell a currency pair or CFD. An STP broker is simply going to take the order and pass it to their pricing provider.

Let’s consider an example. Imagine that you decide to buy 1 lot of EUR/USD in your trading account. After you click, you notice the order is filled in your trading platform. In the background, your broker received the request and placed the exact same trade, buy 1 lot EUR/USD, with their own pricing provider. In essence, if you buy EUR/USD in your account, your broker is also doing the same action at their liquidity provider. It’s as simple as that.

How do STP Forex Brokers Make Money?

The next question you may be asking is, how do STP brokers make a profit? After all, if the broker is just passing along your order, where is the money in that? It turns out that this can be quite a lucrative business.

A forex broker forms relationships with various liquidity providers, also known as LPs. These LPs offer premium spreads to the broker which will in turn mark up this spread to their clients. This spread difference, between the liquidity provider price and the broker is how money is earned.

For example, if a broker has a 1 pip spread mark up on EUR/USD with 100 clients, each trading EUR/USD 10 times a day (not an uncommon scenario), then the broker stands to earn roughly 1,000 pips each day!

Traders often prefer to work with STP brokers because they can be assured that no price manipulation is happening. In fact, there are a variety of regulatory jurisdictions in which licenses are granted soley to brokers who operate an STP business.

Let Us Help You Trade with a Reliable STP Forex Broker

If you are currently looking to trade with a reputable STP forex broker, we can help you out.

Contact us today for a consultation call where we will provide you access to our network of highly reputable and regulated FX brokers.

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3 Reasons a White Label Solution is the Best & Cheapest Way to Start Your Own Forex Broker

We often speak with entrepreneurs who are interested in taking advantage of the growth of the online foreign exchange (FX) industry by setting up their own forex trading business. In some cases these entrepreneurs have raised capital from investors; other times the investment comes from savings held between the partners or sole owner of the new brokerage. Regardless of the scenario, we are often asked for guidance about the best and cheapest way to build a forex brokerage.

From our experience, it makes the most financial sense to either establish a white label, or purchase a license from an existing forex platform provider than build the software from scratch. Down the road it may be viable to invest in your own trading technology, however, both money and time can be saved in the beginning stages of the new forex brokerage by working with an existing white label technology provider

If you are looking for the best and cheapest way to create a forex brokerage, we suggest starting with a white label solution. Consider these 3 reasons as to why it makes more sense to either lease or purchase the license of an existing forex white label technology provider:

1. Developing Your Own Trading Technology Is Expensive

When compared to stocks or futures, the forex market is far more complex. Consider just a few examples: pip values for Japanse Yen currency pairs, swap settings on various deposit currencies, CFD profit calculations, holiday hours, and Daylight Savings Time settings.

Each of these examples will require strict attention to detail and care, something only an experienced team of developers can properly manage. In short, if you would like to properly build a competitive forex trading platform, it will require an entire team of developers and potentially several years of work before the trading platform is ready. By leasing a white label, you leverage the time and effort it took this software provider to build the platform, figuring out all the bugs and errors along the way.

2. There is Fierce Competition in the Forex Technology Industry

Although forex trading is relatively new when compared to other markets, enough time has elapsed for several forex software providers to dominate the industry. These firms have been perfecting their technology for many years with entire development teams at their disposal.

If your goal in building your own platform is to compete with them, it will be a very expensive undertaking, which may or may not succeed. It is our opinion that the focus should be on growing the brokerage business rather than building the hottest trading platform.

We find it far more lucrative to focus on launching a new forex brokerage via a white label provider. This approach makes more financial sense than investing in the development of a forex trading platform.

3. Focus on Generating Revenue with a Forex Brokerage

Because you can easily brand the existing trading technology of a software provider to reflect your company logo and name, which is known as a white label, it makes more financial sense to focus on growing a successful forex brokerage than developing new technology.

Although it would help with the image of your new brokerage to have a custom built trading platform, it won’t impact revenue in the short term. It’s important to keep in mind that many of the largest brokers in the foreign exchange industry still do not have their own trading platforms.

Launch Your Own Forex Brokerage Today with the Forex Consulting Team

We hope these guidelines were helpful in determining the best and cheapest way to start your own forex broker. If you would like to explore our forex white label solutions in more detail, don’t hesitate to contact us.

We would be more than happy to have a detailed conversation covering all aspects of starting a new forex broker. We look forward to hearing from you!

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What does A Book Mean When Trading Forex?

The acronyms and jargon that are part of the online forex trading industry can often create confusion and misunderstanding for those who are relatively new to the business. As seasoned industry consultants who help entrepreneurs launch their own forex brokerages, we understand the need to understand the basic concepts behind the business.

A Real Time Example of How A Book Works

Imagine a scenario where a broker receives an order to buy 100,000 of EUR/USD. In the case of an A book broker, this order would immediately be forwarded, or passed on to the liquidity provider that the broker has partnered with. So to revisit the example, if the trader places a buy order, the broker will also place the same buy order with its liquidity provider.

You may wonder how a forex broker makes money with A Book? In the case of our example, the broker will add a mark up on the spread. For example, if the spread that the broker receives for EUR/USD is .3, the broker may mark up this value to 1.3  In such a situation the broker would earn 1 point, or pip, every time their client trades EUR/USD.

How Brokers Make Money Under The A Book Model

Of course it’s rare that a broker would only have a single client so you can imagine that a broker will begin to generate significant revenue after onboarding only a handful of clients. Rather than a single trader, let’s imagine the broker had 100 clients, each trading EUR/USD 10 times a day. That would equate to 1,000 pips of revenue on a daily basis!
Launch Your Own Forex Broker Today

Launch Your Own Forex Broker Today

If you are ready to launch your own forex trading business, don’t hesitate to contact us today. We have years of experience in the forex trading industry, making us an ideal partner to help you launch your own forex trading brokerage.

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The Secret to a Successful Forex Broker – A Helpful Tip for Those Interested in Launching a Profitable Forex Broker

Once you discover our secret to success, you might be surprised as to how simple it truly is.

We would like to reveal a secret that is very simple to understand but often overlooked by IBs, forex brokers, and white label providers alike. In our view, this helpful secret is often overlooked because it’s a common practice to measure the success of your forex brokerage by only a single measurement: the number of new accounts.

Why Do Some Forex Brokers Often Overlook the Obvious?

By focusing only on opening up new accounts, many forex brokers happen to miss the big picture. Before we get into this secret in more detail, let’s understand why this important aspect of the business often gets swept aside.

First, what one broker determines to be a success could be different from the standpoint of another brokerage. For example, some forex brokers aspire to create a global brand with footprints in every major city along with football and cricket endorsements. Other brokers, however, simply want to run a small business that will become profitable. If you were to poll both of those brokers about what they felt would result in success for their business, the number of accounts that they would consider to be successful would be drastically different.

Secondly, a strategy centered only on opening up new accounts is quite labor intensive. Opening up a new account at your forex broker involves many moving parts: compliance, operations, marketing, sales, and reporting to name a few. In short, there is plenty of work involved just to onboard a single client, let alone 100 or 1,000.

Regardless of what defines success for your broker, it will be severely limited if our suggestion is overlooked.

What’s the Secret to a Running a Successful & Profitable Forex Broker?

Our secret, which might come as a surprise for how simple it sounds, is to maintain an excellent relationship with your existing client base. That’s it!

For those who’ve spent time in sales or are working with a sales team, imagine the work that is involved in signing up a new client: application, funding, documentation, account creation, etc. Now think about the effort it takes to pick up the phone and reach out to an existing customer. If a good relationship is there, this should come quite naturally, as one would speak to a friend. This doesn’t just apply to the forex market, but in all walks of business as studies have shown the value in retaining customer relationships.

Of course, there is far more to running a successful forex broker than focusing on existing clients. We have found though that this simple suggestion is often overlooked by brokers that are too focused on the growth of accounts alone. If your broker isn’t actively reaching out to current clients, we can assure you that your competitors are!

Forex Consulting Expertise – Guidance in Launching a Forex Brokerage

As forex consulting specialists, our Forex Consulting Team can assist you with the launch of a successful forex brokerage. We provide a guideline of everything needed to be successful along the way: liquidity, technology in the form of MT4/MT5 white labels, banking guidance and much more!

To get started, simply fill out our contact form so one of our specialists can have a chat or give you a call. We look forward to hearing from you!

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What Are Deposit Bonuses in the Forex Market and How do “No Deposit” Bonuses Work?

Before your next deposit bonus offering is made, consider these helpful tips.

Deposit bonus promotions have increased in popularity over the years. With the advent of so called “no deposit” bonus offerings, it can be confusing to newcomers to understand what all of this jargon means. As experts in the online foreign exchange trading industry (forex) we are happy to share our knowledge of these concepts with you.

What’s a Deposit Bonus in the Forex Market?

A deposit bonus is simply a credit to an investor’s trading account. It’s always important to read the fine print as deposit bonuses often come with certain conditions. For example, the investor may be required to trade a certain amount of volume or currency pair in a set period of time in order to receive the bonus.

How Does a No Deposit Bonus Differ from a Deposit Bonus?

A “No Deposit” Bonus is quite easy to understand. This is a credit to a trading account that is often awarded to someone who simply applies for a forex trading account. The main difference between a standard deposit and the “no deposit” variety is that there are generally no conditions involved for receiving a “No Deposit” bonus.

3 Valuable Tips For FX Brokers Offering Deposit Bonuses

Based on conversations with several brokers we’d like to share some interesting insight into deposit bonuses. As the market has become more competitive, deposit bonuses are becoming almost as essential as some of the recent market trends such as social trading, broker-personalized payment cards, and mirror-trading systems.

Now that deposit bonuses are becoming more ubiquitous, there are several loopholes brokers must pay close attention to in order to prevent losses and still make the offering worthwhile. Because of our market neutral stance and position as industry thought leaders, we feel that we are in a unique position to offer this insight.

#1. Carefully Monitor Multiple Accounts

Although this might appear obvious, many brokers overlook the fact that when a promotion is run, their system might allow the auto approval of internal transfers. This represents an arbitrage opportunity, whereby a traders can hedge their positions and move funds between accounts when equity drops. A quick fix, as we advised our client, is to approve internal transfers, thereby allowing the broker to ensure the promotion is not being abused.

#2. Watch For Irregular Trade Activity

If you notice multiple positions opened by multiple accounts at once, especially new accounts, this could be a sign that your broker is one leg of deposit bonus arbitrage. It’s normally not worth the effort to try such an arbitrage on just a single account, hence the reason this is done across multiple accounts.

#3. Carefully Review Terms & Conditions

Before a promotion is announced, make sure terms and conditions are carefully reviewed and scrutinized. Furthermore, this should be agreed upon by all participants before the deposit has been issued. Although it can be enticing to immediately launch a promotion, brokers can expose themselves to more risk than the ROI on a promotion by not covering all details. If you’d like, contact us and we’ll review them for free.

As specialists in forex consulting, our mission is both to provide valuable market insight and help our partners achieve success. If you are planning on announcing a promotion, we are happy to review your terms and conditions free of charge. Contact us today!

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What is the Definition & Meaning of Liquidity in the Forex Market?

Investors and entrepreneurs who are new to online forex & CFD trading are often bombarded with terminology that can be intimidating at times. It’s one of the reasons we developed our Forex Trading Glossary since we found it has helped newcomers to the FX market clear up much of the confusion surrounding the lingo around forex & CFD trading.

An example of a term that can be confusing upon first glance is the phrase liquidity. As we’ll soon discover, liquidity is a service that is an essential component for any forex broker to properly operate.

The term liquidity most likely conjures up images of waterfalls, rivers or perhaps a faucet. Obviously, liquidity in the FX market has nothing to do with either plumbing or nature, although there is some correlation in the name itself, as we’ll shortly discover.

What is the Meaning of Liquidity in the Forex Market? – The Definition of Liquidity

To get started, let’s provide a simple definition of the term liquidity in the forex trading market. As you’ll soon discover, the concept of liquidity is not as intimidating as it may appear at first glance. A basic definition of liquidity is both the pricing and execution of trades in a forex broker’s trading platform.

Let’s consider a simple analogy to further help one understand the definition of liquidity in the FX market. Imagine turning on the water in your bathroom or kitchen, only to discover that the faucet is not working. Keep this image in your mind and now think of launching your favorite FX trading platform, except when you go to check the live market rates, you discover the prices aren’t moving at all. Similar to the water faucet not working, when the prices do not move in a trading platform, there is an issue with the broker’s feed, which is the responsibility of the liquidity provider to fix.

Further Understanding Liquidity in the Forex & CFD Market

In essence, liquidity refers to the price stream that is constantly being updated in your FX broker’s trading terminal. Note that liquidity isn’t limited to forex pairs but also CFDs and even crytpocurrencies. When prices aren’t moving in the a forex broker’s trading platform, as in our prior example, then the broker is most likely having a connection problem with its liquidity provider.

It’s important to emphasize that liquidity is more than just pricing; it’s also the execution of the orders you see flashing on your screen. Simply put, order execution is what happens when a trader buys or sells any forex pair, stock, or CFD.

Once the order is placed in the trading platform, it must be routed to either a bank, hedge fund, or other clearing party which are collectively known as liquidity providers. When the LP (liquidity provider) receives the trade request, known as confirmation, it is then executed and routed back to the broker. The trader, who placed the order, will then the open trade in their platform. What’s amazing is that this entire scenario described above will happen in a matter of milliseconds!

Forex Consulting Services – Your Guide to Understanding the Forex Trading Market

We hope our definition of liquidity in the forex market helped you to better understand its meaning. If you would like to explore other terms, make sure to check out our Forex Trading Glossary where we provide helpful answers for some of the most common inquiries found when trading forex.

Finally, if you are new to trading and require guidance in selecting the broker that’s right for you, make sure to reach out to our team of consultants. We are more than happy to explore your specific needs further. We look forward to hearing from you!

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What is the Definition of a White Label in the Forex Trading Market?

Chances are you have already interacted with white label technology, making the definition of a forex white label rather easy to understand.

Our team of FX consultants speak to new investors on nearly a daily basis about the nuances of trading forex & CFDs. Because many of the traders who contact us are newcomers to the world of FX trading, we are often asked for a simple way to define forex white label technology.

You may be surprised to discover that the meaning behind forex white label technology is quite simple: A forex white label can be defined as the trading software that forex brokers use to run their business. If you’ve ever logged into a live or demo forex trading account, you may not realize it, but you’ve already had experience working with a forex white label.

Understanding Forex White Label Platforms & Technology

To dig a bit deeper, the term “white label” refers to the branding, or labeling of forex trading technology. In many cases this technology may be MT4 & MT5 but there are other platforms available as well. In order to properly understand the definition of a forex white label, let’s think about where the name originated from. The term “white label” borrows its name from products that you see on the shelf of your supermarket or grocery store. 

Whether it is forex trading, or any business for that matter, if you don’t market your product, then why would any customer consider buying it? As we all know, it’s important to promote any product in order to catch the eye of customers. This concept is no different when trading forex.

Taking this example further, imagine a row of canned goods at the supermarket with fancy labels. Now you stumble across one can without any branding or label on it. Let’s imagine that it’s a gray can sitting next to all the labeled products. Why would any shopper in our example choose the unbranded can over the others with fancy labels? For that matter, what would the consumer even know about what’s inside the can? The answers to these questions should help to illustrate the importance of a white label to the overall success of a forex broker.

Selecting the Best Forex White Label Provider Requires Careful Thought

White label technology is simply the software that your clients will use to trade forex & CFDs. When selecting a white label provider, it’s important to partner with a reliable and trusted software provider, a service we offer at Forex Consulting.

White label technology is an indispensable component to any new forex brokerage; without a software platform for your clients to trade with, there is no realistic way to grow a forex brokerage business. A challenge that new forex brokerages face is to form a partnership with a reputable and financially sound white label technology provider. Similar to selecting a liquidity provider, it is important to carefully evaluate the firm you ultimately decide to partner with before launching the business. 

As a final thought, the most popular white label providers have partnered with MetaTrader 4 (MT4) or MetaTrader 5 (MT5). Although MT4 and MT5 are the most recognized trading platforms in the forex trading industry, there are other forex white label software providers besides MetaQutoes to consider. If you are interested in exploring some alternatives to MT4 or MT5, we are happy to show you some options to evaluate.

Forex White Label Solutions Powered by the Forex Consulting Team

With decades of experience in the forex & CFD trading industry, the Forex Consulting team is the ideal partner to help you successfully launch your own forex white label. Not only do we provide the technology needed to successfully launch a forex white label, we can also offer you access to several liquidity providers, give assistance with the creation of a website and also provide access to a CRM backend for your end users.

To learn more about how much a forex white label costs, discover the white label trading platforms that are available for leasing, and to further explore liquidity provider options, don’t hesitate to contact us.

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